Lead generation is an essential component of any successful marketing strategy, especially for businesses in the healthcare, beauty, and well-being industries.

Lead generation refers to the process of attracting and converting potential customers into leads, individuals who have shown interest in your product or service and are likely to become paying customers. Lead generation for healthcare, beauty, and well-being businesses requires a unique approach that takes into account the unique needs and interests of your target audience.

Here at Cognita, our lead generation and digital marketing specialists will put together a tailored, effective lead generation strategy for your business which includes all the necessary components including nurturing and sales funnels, to drive business growth and success.


Putting together the building blocks for an effective sales funnel for consistent lead generation...

Content Marketing

Creation and distribution of valuable, relevant, and consistent content and lead magnets that attracts and engages a clearly defined audience, with the goal of driving profitable customer action

Search Engine Optimization (SEO)

Optimizing your website and content to improve your search engine rankings and visibility, increasing your chances of attracting leads from organic search traffic from people actively searching for your brand, products and services

Pay-per-Click (PPC)

Leveraging effective, multi-channel paid advertising to drive qualified traffic and your ideal clients and customers to your website or landing page and generate leads, typically through platforms such as Google Ads or social media advertising

Social Media Advertising

Utilising the power of social media platforms to run customer-centric, interest-based advertising campaigns that reach potential clients and generate qualified leads while also building a re-marketing pool for effective drip-campaigns

Email Marketing

Creating effecting email campaigns and drip funnels to nurture potential customers and providing valuable content for when they're ready to convert as well as to up-sell and cross-sell ancillary services and promote products with the goal of converting leads into paying customers

Landing Pages

Creation of dedicated web pages designed to qualify and capture leads, typically by offering an incentive or attractive value proposition in exchange for the lead's contact information to either pass on to sales teams or to add to a lead pool or database for re-marketing and nurturing


Leads are the lifeline for any successful business. Our lead generation program provides high-quality, qualified leads, allowing you to grown and scale


To arrange a consultation or a chat, just send us a message